Cubix Outdoors

The Cubix story starts all the way back in 1997 within the walls of nearly century old factory that was Price Pfister. That was the beginning. The place where some of our core team members met, worked and grew together. Working in both the U.S. and internationally in various roles, with thousands of products and myriad brands within Black & Decker’s Hardware and Home Improvement Division in Orange County, California. With (a combined) decades of experience, eventually everyone broke off to start their own, or run, other businesses, product lines and families.

Fast forward to 2015 and Steve C. Stephens, the founder of Cubix, begins working with one of his former quality and manufacturing teammates in Asia. He digs into the rotational molding (aka rotomolding) market, industry and products. Researching with a former customer in Australia’s outdoor living business, then focusing in on the cooler market, Steve read thousands and thousands of customer reviews on dozens of websites in several regions of the world. Utilizing both positive and negative reviews to determine what customers were liking, not liking, and what was missing about the current products on the market he then began developing a new brand and new product lines.

It took nearly four years to fully research, find the right manufacturing partner, develop prototypes, perfect the product and go to production. Then, in 2019, Cubix Coolers is launched with a limited product line focused on being tough and rugged with a unique style. Enhanced features such as a beefed-up handle to better distribute the weight, ferromagnetic latches for a more secure closure, and thicker walls with extreme insulation to ensure days of cold retention, all made for a product that finally addressed the needs of the customer based on solid research.